“There seemed to be nobody else with my sort of deep, authoritative sound and inclination for structure and order,” [doing sleep programming] said Kachan. “There is a segment of the audience — specifically those with ADHD or high-stress careers — who find traditional ‘bedtime stories’ or ‘relaxing rain sounds’ either too juvenile or too repetitive.”

Gulf Islands Driftwood, a regional newspaper, found sleep story alternative Deeply Unimportant and host Dallas Kachan, a resident of Canada’s Gulf Islands in British Columbia, interesting enough for a feature story.

The paper wrote of Kachan’s “flat, professional delivery” and “repurposing the veteran broadcaster’s gravitas-laden voice into a force to help listeners nod off.”

Kachan said the deliberately unengaging content functions as a “cognitive anchor,” perfect for that portion of listeners who find their own racing thoughts keep right on racing through other sorts of seemingly relaxing material. “They don’t need a fairy tale,” said Kachan. “They need a structural metronome for their brain. They need to know that someone is in control so they don’t have to be.”

Read the full story here.

Written by

Dana Childs

Dana is a cognitive neuroscientist and Resident Sleep Specialist for Deeply Unimportant. She leverages her background in sleep architecture to ensure our blog content is scientifically optimized to quiet a racing mind. Naturally, she is incredibly proud of the fact that almost no one has ever stayed awake long enough to finish reading her work.